Learning Experience Architect

Richard Lucchesi

I design learning experiences people choose, remember, and share.

AI-powered learning leader, creative content executive, international educator, founder, and published author—bringing storytelling, curriculum, media production, and technology together.

Richard Lucchesi
Selected impact

Learning at scale

Twenty years exploring one question: how do you make people genuinely want to learn?

110M+Long-form YouTube views
2,500+Videos produced and published
312K+Peak combined subscribers
20+Years designing learning experiences
10Published books
20+Sponsorship campaigns negotiated
My story

Why I build learning experiences

Most educators spend their careers teaching. I’ve spent mine figuring out how to make people want to learn.

That question has taken me from classrooms and guest lectures across the United States, South Korea, China, and Italy to founding an international media company, publishing bestselling books, embracing generative AI, and designing educational experiences for global audiences.

Whether I’m building a curriculum, producing a video series, writing a book, mentoring students, or developing AI-powered research software, the goal is the same: make learning engaging, memorable, and genuinely enjoyable.

Signature projects

Building attention into learning

01 / MEDIA

HallyuBack

Co-founded and led an English-language media brand devoted to Korean culture, K-dramas, K-pop, and daily life. Directed the full creative cycle across 2,500+ videos and personally edited approximately 99% of them.

110M+ viewsGlobal audience20+ partnerships
02 / AI PRODUCT

EvidenceOS

Building an AI-powered platform to help educators, graduate students, and researchers prepare, organize, and publish literature reviews faster—so they can spend more time thinking and less time formatting.

Generative AIResearch workflowProduct design
03 / LEARNING

International Learning Innovation

Designed active, communication-first experiences across universities. English Corner registration filled in ten minutes; a 140-student speaking-video competition achieved nearly 100% participation.

Active learningCurriculumAI integration
Published author

Stories of travel, adventure, and intrigue

Ten books published since 2025 across memoir, adventure, literary fiction, and romantic mystery. The five-book Grandma Backpacks series blends literary fiction with travel adventure. Several titles are Amazon category bestsellers, and Under the Tuscan Blunder is available in English, Italian, and French.

Grandma Backpacks Sicily
Grandma Backpacks Cinque Terre
Grandma Backpacks Venice
Grandma Backpacks Tuscany
The Olive Oil Seduction
The Balsamic Betrayal
The Truffle Revelation
Gunshots and Gelato
Under the Tuscan Blunder book coverGrandma Backpacks Italy book cover
Creative leadership

A builder’s journey

2006

Education leadership and head tutoring

2008–2014

Assistant Professor at Kyung Hee University

2010–2012

Directed Global Studio Network productions

2011

Founded HallyuBack International

2025

Published the first of ten books

Today

Building EvidenceOS and the future of engaging learning

Speaking & teaching

Learning beyond the classroom

International universities

Teaching and learning leadership across the United States, South Korea, and China.

Guest lectures

Shaanxi University of Science and Technology and a liceo in Genoa, Italy.

Experiential learning

High-demand English Corners, speaking competitions, mentoring, and AI-assisted curricula.

Why Ethena

The same question, at the right company

How do we create learning experiences people actually want to complete?

I didn’t discover Ethena while looking for “another job.” I discovered a company asking the same question that has guided my career for more than twenty years. Across classrooms, media, publishing, and AI products, I’ve worked to transform learning from an obligation into an experience people genuinely enjoy. That is why Ethena feels like a place where my unconventional experience can make a meaningful contribution.

Let’s talk

Let’s build learning people remember.

Interested in creative learning leadership, AI-powered workflows, or educational storytelling?

© 2026 Richard Lucchesi · Learning Experience Architect
Richard Lucchesi, learning experience leader
Richard Lucchesi, learning experience leader
Richard Lucchesi, learning experience leader