Curriculum & GTM Enablement Leader

Richard Lucchesi

I turn business priorities into practical learning that changes behavior.

Curriculum strategist, founder, sales leader, educator, and creative executive combining instructional design with commercial judgment to move people from awareness to fluency to confident execution.

See the evidenceDownload résuméStart a conversation
Richard Lucchesi
Selected impact

Learning, leadership, and commercial execution at scale

Built by listening closely, making the complex clear, practicing what matters, and improving through evidence.

20+Years designing curricula and learning experiences
15+Years leading a founder-built media business
20+Sponsorship campaigns personally negotiated
2,500+Content experiences produced and published
110M+Long-form views shaped by audience insight
300+Original artwork sales personally managed end to end
My operating belief

Learning succeeds when it survives contact with real work.

People do not change behavior because they received more information. They change when learning is relevant, practiced, reinforced, and connected to the moment of performance.

That principle has guided my work across university curricula, 300+ direct customer sales, sponsored partnerships, media production, customer-facing operations, and AI product development. I begin with the desired behavior, build backward from the workflow, create opportunities to practice, and use feedback and evidence to improve the experience.

My unusual advantage is the combination: I understand how adults learn, how sellers and customers make decisions, how creative teams produce at speed, and how clear stories help people act with confidence.

GTM curriculum architecture

From business priority to field proficiency

01 / DIAGNOSE

Start with the field

Clarify the business outcome, role, readiness gap, workflow, and observable behavior before designing content.

Seller needsBusiness impact
02 / ARCHITECT

Build the learning journey

Sequence onboarding, everboarding, product fluency, sales plays, and reinforcement from awareness through proficiency.

Role-basedScalable standards
03 / PRACTICE

Make performance visible

Use workshops, simulations, practice labs, demonstrations, and authentic assessments—not passive content alone.

Active learningBehavior change
04 / ENABLE

Support the workflow

Create simple, seller-friendly guides, talk tracks, job aids, and on-demand resources available at the moment of need.

ClarityField application
05 / REINFORCE

Equip managers to coach

Extend learning through coaching prompts, team meetings, 1:1s, inspection, reflection, and repeated application.

Manager guidesEverboarding
06 / MEASURE

Improve with evidence

Combine participation, proficiency, feedback, and field signals to identify what works and what must change.

ReadinessIteration
Evidence in practice

Three environments. One consistent method.

Commercial leadership

HallyuBack International

Co-founded and led a global media business, identifying audience needs, shaping marketable content, negotiating every sponsorship agreement, and personally managing the sale of 300+ original acrylic paintings from inquiry through close and customer follow-through.

300+Original artworks sold
20+Sponsorship deals negotiated
Behavior-changing learning

Applied language programs

Designed communication-first curricula that replaced passive memorization with practice, coaching, peer feedback, unscripted performance, and authentic assessment. Demand for an experiential English Corner exceeded capacity.

10 minRegistration filled
~100%140-learner participation
Creative operations

Global Studio Network

Directed a multidisciplinary production team through hiring, auditions, scheduling, filming, editing, and delivery—setting a clear creative standard while helping contributors develop the skills to execute it.

6Production team members
10Episodes across two seasons
What I bring

Sales fluency meets learning design

Commercial judgment

Founder-led selling, 300+ original-artwork transactions managed end to end, sponsorship strategy, contract negotiation, customer experience, audience development, and long-term partner management.

Instructional design

Adult learning, backward design, learning objectives, active practice, authentic assessment, feedback loops, scaffolding, and behavior reinforcement.

Content systems

Live facilitation, workshops, multimedia, facilitator guidance, practice activities, job aids, assessment, publishing workflows, and AI-assisted development.

Leadership & operations

Hiring, onboarding, coaching, creative direction, stakeholder communication, production standards, rapid iteration, and delivery under constraints.

Leadership journey

A career built around readiness and action

2006

Program leadership and head tutoring

2008–2014

Curriculum design and university teaching at Kyung Hee University

2010–2012

Led Global Studio Network’s production team and workflows

2011–Present

Founder-led sales—including 300+ artwork transactions—partnerships, and audience growth at HallyuBack

2016–2022

Customer-facing property and hospitality operations across two states

Today

Building curricula, books, and AI-supported learning workflows

Why Reddit

Community insight translated into seller confidence

Reddit needs learning that is simple, seller-friendly, globally scalable, and strong enough to change what happens in the field. That is exactly the kind of problem I want to solve.

My career has unfolded at the intersection of community, media, learning, and commercial execution. I have spent years studying what earns attention, creates trust, invites participation, and moves an audience to act—all while building curricula, leading creative work, negotiating partnerships, and improving systems through evidence.

Reddit’s value is rooted in authentic communities and the conversations people genuinely choose to join. I would be proud to build the curriculum architecture that helps sellers understand that value deeply, communicate it clearly, practice it confidently, and apply it consistently across priority GTM motions.

Let’s talk

Let’s build seller learning that changes field behavior.

Curriculum strategy, instructional design, proven sales management, commercial insight, and creative execution—brought together in one leader.

Richard Lucchesi, learning experience leader
Richard Lucchesi, learning experience leader
Richard Lucchesi, learning experience leader